Privacy Policy

About This Policy

This policy describes how bling team (“we,” “us,” or “our”) handles personal information when you use our website, apps, and related services. It supplements our Terms of Use. We are the controller of this information where applicable data-protection law uses that term.

Information We Collect

We collect the following categories of information, depending on the features you use:

• Account and profile: your name, email, account identifiers, sign-in information, and preferences.
• Food and wellness: meals, nutrition, water intake, weight, goals, notes, and profile details such as age, sex, height, and activity level. This includes estimates and insights derived from your entries.
• Photos: images you capture or upload for recognition or your journal.
• Purchases: subscription status, products, transactions, and related purchase information. App stores process payment details; we do not receive your full payment card number.
• Device and usage: device and browser information, IP address, identifiers, approximate location, app and website interactions, campaign information, diagnostics, and performance data.
• Communications: information you provide when contacting us or submitting a request.

How we collect it

Directly from you: when you create an account, enter profile or journal information, take or select a photo, make a purchase, or contact us. Camera and photo permissions allow the relevant features to access content you choose to use.

Automatically: when the app, website, and supporting services record device information, interactions, diagnostics, and performance. We also generate nutrition estimates and insights from your photos and entries.

From other providers: sign-in providers supply account details you authorize; app stores and subscription providers supply purchase status; attribution providers supply information about installs and campaigns. Food and wellness information may be sensitive or consumer health data under applicable law.

How We Use Information

• Provide the Service: manage your account, recognize food, maintain and sync your journal, calculate estimates, and provide purchased features.
• Improve and personalize: use account, profile, food and wellness information, and usage data to understand how features are used, improve their performance, and tailor your experience.
• Measure campaigns: use device, usage, and purchase information to understand how people discover bling and evaluate our marketing.
• Support and protect: respond to requests, communicate service updates, troubleshoot issues, prevent abuse, and comply with legal obligations.

We do not authorize advertising use of your private meal photos or health records. Where consent is required for a particular use, we obtain it separately.

If we propose a materially different use of personal information, we will provide an appropriate notice and obtain any consent required before that use. Acceptance of our Terms does not replace a permission or consent required by law or your device platform.

Photos & AI

When you request food recognition, your selected photo is uploaded and analyzed by bling’s own AI models to estimate food and nutrition. Photos you save remain part of your journal. Results are estimates and can be reviewed and edited.

Providing food recognition and training a model are different uses. Optional model training using private photos or identifiable health records requires separate, affirmative consent describing the information and purpose involved. Uploading a photo, granting camera access, or accepting our Terms does not provide that consent. You may withdraw it by contacting us.

How We Share Information

We disclose information to the following categories of recipients for the purposes described in this policy:

• Service providers: authentication, hosting, storage, subscription management, support, and product analytics. They may process the account, profile, food and wellness, purchase, and usage information needed for their services.
• Attribution and marketing providers: device, usage, and purchase information used to measure installs and campaign performance, subject to applicable permissions.
• App stores and platforms: information needed for purchases, sign-in, and device services you use. Their independent processing is governed by their own policies.
• Other recipients: when you direct us to share information; when legally required or necessary to protect rights and security; or in connection with a merger, acquisition, or transfer of our business.

Providers acting on our behalf must use information for authorized purposes and provide protection at least equivalent to this policy and applicable requirements.

If you use a sharing feature, the content you select is sent to the app or recipient you choose. That recipient’s handling of the shared copy is governed by their own practices. Review a photo or recap for personal details before sharing it.

Analytics & Advertising Measurement

We use analytics and similar technologies to understand service usage, measure campaign performance, and improve reliability. These may use cookies, local storage, device identifiers, and app events. App analytics may be associated with your account and the information described above. Website measurement covers page visits, download interactions, page speed, and responsiveness.

Tracking that requires device or platform permission is subject to that permission. You can manage website measurement below and device permissions in your phone settings.

Permission to access your camera or photos is separate from permission for advertising tracking. On Apple devices, tracking covered by App Tracking Transparency requires the system’s authorization. Refusing optional tracking does not remove access to features you have purchased.

Your Choices

Manage camera, photo, notification, and available tracking permissions in your device settings. Contact team@bling.best to withdraw consent, object to optional processing, or request access, correction, export, or deletion. Withdrawing consent applies to future processing and does not affect earlier lawful use.

You can initiate account deletion in the app or follow our deletion instructions. A permission or privacy choice may affect features that need the relevant information; it does not automatically cancel a subscription.

Website choices apply to the browser where you set them; repeat your choice on other browsers and devices. Browser settings can also restrict cookies and local storage. Blocking essential storage may affect settings or features that depend on it. Turning off a device permission prevents future access through that permission; it does not delete information already saved to your account.

Security

We maintain reasonable technical and organizational safeguards to protect personal information. No system can guarantee complete security.

Retention & Deletion

We retain personal information for as long as needed for the purposes described here, considering the nature and sensitivity of the information, account status, legal requirements, and legitimate security or dispute-related needs.

When you delete your account or submit a verified deletion request, we delete associated personal information unless a lawful retention exception applies. Limited records and protected backup copies may remain for the applicable retention period. We may retain information that has been irreversibly de-identified. See Data Deletion for the process and timing.

Retention exceptions may include records required for tax or accounting obligations, fraud prevention, legal claims, or compliance with a legal order. Information retained for these reasons remains protected and limited to the relevant purpose. De-identified information is not used to identify you again.

Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your information; restrict or object to processing; withdraw consent; or complain to a privacy authority. You may also have rights to opt out of sale, sharing, targeted advertising, or certain uses of sensitive information.

We do not exchange personal information for money. Certain advertising-related disclosures may qualify as sale or sharing under applicable law, and applicable opt-out rights remain available. We honor supported Global Privacy Control signals for website measurement.

Submit a request to team@bling.best. We may verify your identity and an authorized agent’s authority. If we decline a request, reply with “Privacy appeal” for review. We respond within applicable legal deadlines and do not unlawfully discriminate against people who exercise their rights.

Tell us which right you want to exercise and the account concerned. We request only information reasonably needed to verify and fulfill the request. If an exception prevents us from fulfilling all or part of it, we will explain our decision and any available appeal route. An extension, where permitted, will be explained within the applicable response period.

Additional disclosures and rights relating to consumer health data are set out in our Consumer Health Data Privacy Policy.

International Users

Information may be processed in the United States and other countries where we or our providers operate. Where required, transfers are subject to applicable legal safeguards.

For EEA, UK, and Swiss users, applicable processing bases include performance of our agreement for requested services, legitimate interests for proportionate service improvement and security, compliance with law, and consent where required. Processing sensitive health information requires an applicable additional legal basis, including explicit consent where required. You may object to legitimate-interest processing and contact your local supervisory authority.

EEA, UK, and Switzerland

Where applicable, you may request access, correction, erasure, restriction, and a portable copy of information; object to processing based on legitimate interests or for direct marketing; and withdraw consent. You may also request review of a decision based solely on automated processing where the law provides that right. Contact us to request information about the safeguards applicable to an international transfer.

California and other U.S. states

The categories and sources, purposes, recipient categories, and retention criteria above describe our handling of personal information. Where applicable, you may request the categories and specific pieces of information held about you, access or portability, correction, deletion, and information about disclosures; opt out of sale, sharing, or targeted advertising; and limit certain uses of sensitive information.

Use Your Choices for website measurement or contact us for other requests, including requests made by an authorized agent. A browser choice does not automatically apply to the app. Where California’s Shine the Light law applies, you may request information about disclosures for other parties’ direct marketing.

Canada

Where applicable, you may request access to information about you, ask for corrections, withdraw consent subject to legal or contractual limits, and raise a concern about our privacy practices. We will explain any effect withdrawal has on the services you request. You may also complain to the privacy regulator responsible for your jurisdiction.

Children

bling is not intended for children under 13 or a higher applicable minimum age. Eligible users who are below the age of legal adulthood need a parent or guardian’s involvement as described in our Terms, and parental authorization where required by law. Parental permission does not make a child below the minimum age eligible. Contact us if you believe an ineligible child has provided personal information so we can investigate and take appropriate action.

Updates to This Policy

We may update this policy and will revise the date above. Material changes will receive appropriate notice, and we will obtain any new consent required by law.

Contact

bling team
team@bling.best